THE BIG BRAND THEORY

This sub-class includes establishments involved in planning, creating and/or executing public relations, marketing and/or branding campaigns across digital and/or non-digital channels. These includes the provision of: - advertising and/or creative services, such as conceptualisation and/or production of commercial advertisements through various channels like radio, television, outdoor, social media, electronic mailers, etc. - creating and/or placing advertising in newspapers and/or magazines, on radio and television, over the internet (e.g., social media) and in/or other media - creating and/or placing of outdoor advertising, e.g., billboards, panels, bulletins and frames, window dressing, showroom design, car and/or bus carding etc. - planning and/or conducting of integrated marketing strategies via, for example, marketing-specific competitive and/or customer analyses to inform on target customer segments, competitive positioning and/or price determination - media representation, i.e., sale of time and/or space for various media soliciting advertising - media selection, buying and/or placement services - media and/or stakeholder engagements - aerial advertising - provision of advertising space e.g., on billboards - creation of stands and/or other display structures and/or sites - promotion of products e.g., point-of-sale marketing, activities of sales promotion representatives, distribution or delivery of advertising material or samples, direct mail advertising